Integration of the blind to marketing

Companies try to exploit any niche that is not being addressed. However, the needs of people with visual impairment or total blindness, although it is a bit complicated, have a noble and interesting meaning for those who want to focus their products on humanitarian footprints in the world.

That you can not see what you have around you does not mean that you are not alive. Similarly, the boom of social networks also touches anyone regardless of the limitation. In a plausible way, the companies are adapting with much success the most common electronic equipment, the products with language for the blind and alternative activities.

Marketing can reach blind people directly without having to do it through the perception of their intermediaries. To sell something to people with visual disabilities, it is necessary to fall in love with the senses of their caregivers, rather than the consumers themselves.

But this reality can change effectively by adding devices such as the reading ring, Braille labels in everyday products or adapting spaces for independence of movement, such as movie theaters or shops in general.

Reader ring

The uses of this ring is a bit controversial. It is a device in which the blind introduce the finger and this reproduces the voice from where it is standing. It has been effective in reading audiobooks, but what sense could it have if the reproduction of the work by means of voice commands is enough.

This reader ring certainly has to be polished and look for more functional operations although the first step was already taken in offering a more novel weapon of how to read a technological equipment. For much more interactive applications it could be overwhelming, unless you have previous information on how the page is organized.

Tagged with Braille

One step more to the independence of others to go shopping for their favorite products, at least in the area of ​​personal hygiene. They are labels or packaged in braille language, without having to ask for help you can try which one you want to carry.

Now foods that are not packaged is more complex this arrangement because it is not convenient to touch both for hygiene reasons, so the sense of smell can help. There is still a long way to adapt a world for them.

Cinema for the blind

One of the most surprising proposals for people with visual disabilities are movie theaters with adaptations for the blind. The seats are full of sensors that emit sounds and vibrations bringing them closer to the reality of the cinematographic work.

Although only the productions are adapted to be narrated, with nothing to do, there are also combined rooms where a special headphone presents the translation effect for the blind, being able to enjoy among friends without having to exclude your blind friend.

These contributions are what make a better world every day, it is worth living, is when you value the technology that serves to unite rather than disunite.

New ways in language learning for blind and visually impaired people

Language competence as a European competence is an important factor
for European development. One of the aims of the European Commission is
that all citizens of Europe can understand and speak at least three
languages. Therefore, language competence is not only regarded as a
central element of the understanding among European people, but also
as one of the central qualifications for job mobility and job promotion.
Language learning thus means:

  • According to the European Commission the acquisition of being European
  • (Job) training and mobility
  • Prerequisite for social integration
  • Communication and building up acquaintances via languages
  • Development of personality and strengthening of self-confidence
  • Access to culture and further education

Adequate language learning materials for blind and visually impaired people
are rare, though. It is therefore also difficult to find and to go to
adequate language courses, especially if there are no appropriate training
facilities locally available.
Computer-based, interactive self studying courses would therefore be a solution.
However, these courses are difficult to use for people with visual impairments.
This particularly concerns people who have gone blind in later life since
only a smaller portion of this group learns reading and writing in Braille.